<\/em>Z\u00c1KONY BYZNYSU: ANEB KOHO CHLEBA J\u00cd\u0160 TOHO P\u00cdSE\u0147 ZP\u00cdVEJ<\/strong><\/p>\nNen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee \u010dinnost mnoh\u00fdch medi\u00ed je jeden velk\u00fd byznys a jak je zn\u00e1mo, tak byznys produkuje a vyu\u017e\u00edv\u00e1 mnoh\u00fdch negativn\u00edch princip\u016f. Mezi n\u011b pat\u0159\u00ed mj. manipulace, bezohlednost \u010di expanze na \u00fakor druh\u00fdch. Jinak tomu nen\u00ed ani u masmedi\u00ed! V\u0161ak i ona jsou jen podnikatelsk\u00fdmi subjekty, kter\u00e9 v prost\u0159ed\u00ed trhu soupe\u0159\u00ed s druh\u00fdmi vyu\u017e\u00edvaj\u00edc k tomu stejn\u011b \u201ene\u010dist\u00e9\u201c prost\u0159edky jako ostatn\u00ed akt\u00e9\u0159i ve snaze st\u00e1t se \u00fasp\u011b\u0161n\u011b prosperuj\u00edc\u00edmi podniky.<\/p>\n
To jak\u00fdm zp\u016fsobem masmedia s informacemi pracuj\u00ed, by n\u00e1s nem\u011blo nijak p\u0159ekvapovat. Jejich kroky jsou \u010dasto p\u0159edv\u00eddateln\u00e9 ji\u017e jen p\u0159i pohledu na jejich nejz\u00e1kladn\u011bj\u0161\u00ed podstatu a jejich postaven\u00ed ve st\u00e1vaj\u00edc\u00ed spole\u010dnosti. Je-li existence a prosperita komer\u010dn\u00edch medi\u00ed z\u00e1visl\u00e1 na prost\u0159edc\u00edch, kter\u00e9 te\u010dou z jin\u00fdch podnikatelsk\u00fdch subjekt\u016f (sponzor\u016f), p\u0159\u00edpadn\u011b od st\u00e1tn\u00edch instituc\u00ed, pak je jasn\u00e9, \u017ee hodnotn\u00e9 informace kritizuj\u00edc\u00ed negativn\u00ed dopady \u010dinnosti korporac\u00ed a st\u00e1tu od nich nez\u00edsk\u00e1me. Komer\u010dn\u00ed media by byla sama proti sob\u011b, kdyby pod\u00e1vala informace odkr\u00fdvaj\u00edc\u00ed negativa vlastn\u00edch \u201echlebod\u00e1rc\u016f\u201c.<\/p>\n
Stejn\u011b tak je marn\u00e9 o\u010dek\u00e1vat, od nich vyj\u00e1d\u0159en\u00ed sympati\u00ed k my\u0161lenk\u00e1m a iniciativ\u00e1m zpochyb\u0148uj\u00edc\u00edch kapitalistick\u00fd syst\u00e9m a politick\u00fd status quo. Jsou-li v tomto syst\u00e9mu zrozen\u00e1 a funguj\u00ed-li v jeho r\u00e1mci a s jeho podporou, pak nelze o\u010dek\u00e1vat, \u017ee by sama sob\u011b brala p\u016fdu pod nohama poskytov\u00e1n\u00edm prostoru antisyst\u00e9mov\u00e9 kritice.<\/p>\n
Nelze ani o\u010dek\u00e1vat, \u017ee masmedia budou pod\u00e1vat podstatn\u00e9 informace a p\u0159estanou b\u00fdt posedl\u00e1 chrlen\u00edm nepodstatn\u00fdch zpr\u00e1v \u010dasto vytr\u017een\u00fdch z kontextu. Je to smutn\u00e9, ale hodnotn\u00e9 informace \u010dasto nejsou t\u00edm nej\u017e\u00e1dan\u011bj\u0161\u00edm. Sama masmedia u spole\u010dnosti stimuluj\u00ed um\u011blou \u201epot\u0159ebu\u201c \u017e\u00e1dat m\u00edsto hodnotn\u00fdch informac\u00ed spoustu bulv\u00e1rn\u00ed \u0161kv\u00e1ry a povrchnost\u00ed. Popt\u00e1vku, kterou media pom\u00e1haj\u00ed vyvolat pak tak\u00e9 sama uspokojuj\u00ed. Ve velk\u00e9m tedy serv\u00edruj\u00ed nepodstatn\u00e9, ale zato dob\u0159e prodejn\u00e9 informace – a o prodejnost tu jde p\u0159eci p\u0159edev\u0161\u00edm. Masmedi\u00edm toti\u017e prodejnost zaji\u0161\u0165uje prosperitu a expanzi. Co na tom, \u017ee je to na \u00fakor druh\u00fdch?! Drav\u00fd kapitalismus se p\u0159eci ne\u0159\u00edd\u00ed etick\u00fdmi principy a soucitem, ale drsn\u00fdmi z\u00e1kony voln\u00e9ho trhu. Nen\u00ed divu, \u017ee ten nejz\u00e1kladn\u011bj\u0161\u00ed z nich \u2013 expanduj nebo zem\u0159i \u2013 se pak st\u00e1v\u00e1 p\u0159\u00ed\u010dinnou toho, \u017ee zat\u00edm co jedni prosperuj\u00ed a rostou, tak druz\u00ed str\u00e1daj\u00ed a jsou vmanipulov\u00e1ni do nesvobodn\u00e9ho postaven\u00ed.<\/p>\n
HLED\u00c1N\u00cd ALTERNATIV<\/strong><\/p>\nVr\u00e1t\u00edme-li se nyn\u00ed k tomu, jak masmedia informovala o prob\u011bhl\u00e9m Scream festu, pak snadno dojdeme k z\u00e1v\u011bru, \u017ee se naplnilo to, co bylo d\u00edky povaze komer\u010dn\u00edch medi\u00ed zcela p\u0159edv\u00eddateln\u00e9. P\u0159esto\u017ee cel\u00e1 akce v sob\u011b zahrnovala pestrou \u0161k\u00e1lu aktivit (viz. report\u00e1\u017e na na\u0161em webu), tak naprost\u00e1 v\u011bt\u0161ina masmedi\u00ed je naprosto ignorovala a m\u00edsto toho pouze reprodukovala sl\u00e1taninu dezinformac\u00ed a toho nejm\u00e9n\u011b podstatn\u00e9ho a to \u010dasto v nechutn\u00e9 bulv\u00e1rn\u00ed podob\u011b. V\u011bt\u0161ina se nav\u00edc ani neobt\u011b\u017eovala sama na akci vyslat report\u00e9ry\/-ky \u010di redaktory\/-ky a pracovat s tam z\u00edskan\u00fdmi informacemi a m\u00edsto toho jen p\u0159ekop\u00edrovala zpr\u00e1vu vydanou \u010cTK. V t\u00e9 bychom v\u0161ak marn\u011b hledali podstatn\u00e9 informace o smyslu akce, o jej\u00ed \u0161irok\u00e9 vzd\u011bl\u00e1vac\u00ed \u010di kulturn\u00ed \u010d\u00e1sti, o instalaci v\u00fdstavy a pam\u00e1tn\u00edku ob\u011btem severo\u010desk\u00fdch uheln\u00fdch dol\u016f a dal\u0161\u00edch z\u00e1le\u017eitostech.<\/p>\n
M\u00edsto toho jsme se v des\u00edtk\u00e1ch den\u00edk\u016f mohli\/-y do\u010d\u00edst doslovn\u011b z \u010cTK zkop\u00edrovan\u00e1 slova o st\u0159etu mezi levicov\u00fdmi a pravicov\u00fdmi extremisty (ve skute\u010dnosti \u0161lo o nepoveden\u00fd \u00fatok n\u011bkolika neonacist\u016f a chulig\u00e1n\u016f na nen\u00e1siln\u00fd protestn\u00ed pochod, kter\u00fd po provokaci neru\u0161en\u011b pokra\u010doval a skute\u010dn\u00fd st\u0159et prob\u00edhal sp\u00ed\u0161e mezi neonacisty a policisty), o 8 polici\u00ed zadr\u017een\u00fdch lidech (o v\u00edce jak dvou stovk\u00e1ch protestuj\u00edc\u00edch a jejich aktivit\u00e1ch v\u0161ak skoro nic), o opilci, kter\u00fd se zranil v baz\u00e9nu v parku, kde Scream fest prob\u00edhal (o tom, \u017ee se na akci distribuovali informa\u010dn\u00ed tiskoviny a ne alkohol, kter\u00fd si zran\u011bn\u00fd si obstaral jinde, nepadla ani zm\u00ednka)…<\/p>\n
Na\u0161lo by se jist\u011b mnoho dal\u0161\u00edch v\u00fdtvor\u016f z d\u00edlny masmedi\u00ed, kter\u00e9 by se daly vyp\u00edchnout a zasypat kritikou. Prim\u00e1rn\u00edm c\u00edlem tohoto \u010dl\u00e1nku v\u0161ak nen\u00ed opakovat opr\u00e1vn\u011bnou kritiku komer\u010dn\u00edch medi\u00ed, kterou ji\u017e d\u0159\u00edve vyj\u00e1d\u0159ilo mnoho lid\u00ed, ani prov\u00e1d\u011bt podrobnou anal\u00fdzu postaven\u00ed masmedi\u00ed, kterou ji\u017e mnohokr\u00e1t realizovali mnohem schopn\u011bj\u0161\u00ed lid\u00e9. Prim\u00e1rn\u00edm c\u00edlem je sp\u00ed\u0161e apel na to, abychom spole\u010dn\u011b hledali zp\u016fsoby, jak se co nejv\u00edce vyhnout spolupr\u00e1ci s masmedii, ani\u017e bychom se v\u0161ak z\u00e1rove\u0148 izolovali\/-y a ztratili\/-y mo\u017enost oslovit \u0161ir\u0161\u00ed \u201epublikum\u201c. Prvn\u00edm krokem by se m\u011blo st\u00e1t odvr\u00e1cen\u00ed pozornosti od snah \u201enapravit negativn\u00ed charakter komer\u010dn\u00edch masmedi\u00ed\u201c. Ta jsou negativn\u00ed z jejich nejz\u00e1kladn\u011bj\u0161\u00ed podstaty a nikdy nemohou slou\u017eit na\u0161im pot\u0159eb\u00e1m a z\u00e1jm\u016fm. V\u017edy budou v prvn\u00ed \u0159ad\u011b tan\u010dit, jak p\u00e1ni p\u00edskaj\u00ed, a zp\u00edvat p\u00edsni\u010dku t\u011bch, jejich\u017e chlebem se \u017eiv\u00ed. Ani ob\u010dasn\u00e9 dobr\u00e9 \u010dl\u00e1nky \u010di report\u00e1\u017ee v masmedi\u00edch nedok\u00e1\u017eou vyv\u00e1\u017eit nesoum\u011b\u0159iteln\u00e9 mno\u017estv\u00ed t\u011bch \u0161patn\u00fdch.<\/p>\n
M\u00edsto mrh\u00e1n\u00ed energi\u00ed p\u0159i snah\u00e1ch reformovat nereformovateln\u00e9, bychom se nyn\u00ed m\u011bli\/-y zam\u011b\u0159it sp\u00ed\u0161e na tvorbu nov\u00e9ho, stoj\u00edc\u00edho na odli\u0161n\u00fdch z\u00e1kladech a funguj\u00edc\u00edho na jin\u00fdch principech. M\u00edsto snahy infiltrovat masmedia a m\u011bnit je zevnit\u0159 nebo tlakem z vn\u011bj\u0161ku, bychom se m\u011bli sna\u017eit vytv\u00e1\u0159et vlastn\u00ed alternativn\u00ed media, a kdy\u017e na to p\u0159ijde tak se tak\u00e9 sna\u017eit prom\u011bnit i sami sebe v \u201es\u00ed\u0165 lidsk\u00fdch medi\u00e1ln\u00edch jednotek\u201c. Ka\u017ed\u00fd p\u0159eci um\u00edme mluvit i ps\u00e1t. Nav\u00edc n\u00e1\u0161 rozumov\u00fd potenci\u00e1l lze konstruktivn\u011b rozv\u00edjet m\u00edsto toho, abychom p\u0159i\u017eivovali nekonstruktivn\u00ed v\u00edru v to, \u017ee komer\u010dn\u00ed masmedia, kter\u00e1 jsou prodlou\u017eenou rukou kapitalismu, se mohou st\u00e1t prost\u0159edkem k jeho kritice, nebo dokonce p\u0159ekon\u00e1n\u00ed.<\/p>\n
Alternativn\u00ed, nekomer\u010dn\u00ed media funguj\u00edc\u00ed mimo tr\u017en\u00ed model, jsou skute\u010dnou alternativou ke komer\u010dn\u00edm masmedi\u00edm. Mohou n\u00e1m pomoci nejen p\u0159i \u0161\u00ed\u0159en\u00ed informac\u00ed o aktivit\u00e1ch nam\u00ed\u0159en\u00fdch proti destruktivn\u00ed uheln\u00e9 energetice, ale p\u0159edstavuj\u00ed tak\u00e9 \u00fa\u010dinnou zbra\u0148 pro boj ve sf\u00e9\u0159e ve\u0159ejn\u00e9ho prostoru. Tuto zbra\u0148 je mo\u017en\u00e9 s trochou \u0161ikovnosti vyu\u017e\u00edt jako subverzivn\u00ed element soci\u00e1ln\u00edho hnut\u00ed podkop\u00e1vaj\u00edc\u00edho syst\u00e9m organizovan\u00e9ho zlo\u010dinu (\u010dti kapitalismu). Mohou se st\u00e1t tak\u00e9 komunika\u010dn\u00edm kan\u00e1lem, ve kter\u00e9m informace voln\u011b proud\u00ed a sd\u00edlej\u00ed se za \u00fa\u010delem vzd\u011bl\u00e1v\u00e1n\u00ed, komunikace a pokroku, nikoliv za \u00fa\u010delem akumulace kapit\u00e1lu a zaji\u0161\u0165ov\u00e1n\u00ed stability st\u00e1vaj\u00edc\u00ed soci\u00e1ln\u00ed hierarchie a politiky st\u00e1tn\u00edho \u00fatlaku.<\/p>\n
autor \u010dl\u00e1nku: Lubo\u0161 Bed\u0159ichovsk\u00fd – \u010dlen asociace ALERTA<\/strong><\/p>\n<\/div>\n\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"
Ka\u017ed\u00e1 v\u00fdznamn\u00e1 ud\u00e1lost b\u011b\u017en\u011b upout\u00e1v\u00e1 pozornost medi\u00ed nejr\u016fzn\u011bj\u0161\u00edho druhu a nejinak tomu bylo i v p\u0159\u00edpad\u011b Scream festu, kter\u00fd prob\u011bhl 11.9.2010 v Most\u011b. Zat\u00edmco nekomer\u010dn\u00ed, aktivistick\u00e1 a nez\u00e1visl\u00e1 media se sna\u017eila zaznamenat a p\u0159edat sv\u00fdm \u010dten\u00e1\u0159\u016fm a \u010dten\u00e1\u0159k\u00e1m podstatn\u00e9 informace s co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed vypov\u00eddaj\u00edc\u00ed hodnotou, korporativn\u00ed masmedia se naproti tomu tradi\u010dn\u011b zam\u011b\u0159ila sp\u00ed\u0161e na […]<\/p>\n","protected":false},"author":8517,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-662","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=\/wp\/v2\/users\/8517"}],"replies":[{"embeddable":true,"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=662"}],"version-history":[{"count":0,"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions"}],"wp:attachment":[{"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asal.noblogs.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"http:\/\/alerta.cz\/wp-content\/uploads\/2010\/09\/noviny1.jpeg\" "\\"noviny\\"")
<\/a>Ka\u017ed\u00e1 v\u00fdznamn\u00e1 ud\u00e1lost b\u011b\u017en\u011b upout\u00e1v\u00e1 pozornost medi\u00ed nejr\u016fzn\u011bj\u0161\u00edho druhu a nejinak tomu bylo i v p\u0159\u00edpad\u011b Scream festu, kter\u00fd prob\u011bhl 11.9.2010 v Most\u011b. Zat\u00edmco nekomer\u010dn\u00ed, aktivistick\u00e1 a nez\u00e1visl\u00e1 media se sna\u017eila zaznamenat a p\u0159edat sv\u00fdm \u010dten\u00e1\u0159\u016fm a \u010dten\u00e1\u0159k\u00e1m podstatn\u00e9 informace s co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed vypov\u00eddaj\u00edc\u00ed hodnotou, korporativn\u00ed masmedia se naproti tomu tradi\u010dn\u011b zam\u011b\u0159ila sp\u00ed\u0161e na \u0161\u00ed\u0159en\u00ed dezinformac\u00ed, zaml\u010dov\u00e1n\u00ed podstatn\u00e9ho, \u201enafukov\u00e1n\u00ed\u201c, \u201ep\u0159ikr\u00e1\u0161lov\u00e1n\u00ed\u201c a vypichov\u00e1n\u00ed nepodstatn\u00e9ho. S pod\u00e1v\u00e1n\u00edm zpr\u00e1v se skute\u010dnou informa\u010dn\u00ed hodnotou jsme se tak u nich mohli setkat jen z\u0159\u00eddka.\u00a0\u00a0